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Financial Giants Launch Open USD Stablecoin, Challenging Market Leaders
Market News

Financial Giants Launch Open USD Stablecoin, Challenging Market Leaders

Vexoda

Vexoda Newsroom

3 months ago
5 min
0 Comments

Visa, Mastercard and several crypto firms have joined forces to create OUSD, a US dollar-pegged stablecoin that promises higher earnings for users. This move could challenge Tether's USDT and Circle’s

A new US dollar-stablecoin project called Open USD (OUSD) has been launched by financial giants Visa and Mastercard, along with crypto firms such as Coinbase and Ripple. The initiative aims to create a stablecoin that offers higher earnings for users compared to existing options like Tether’s USDT and Circle’s USDC.

The OUSD launch marks the first time major payment processors have coordinated on a new stablecoin project. According to Open Standard, businesses can mint OUSD without fees or volume limits and retain all reserve earnings from its reserves. This unique feature sets it apart from traditional stablecoins like Tether and USDC, which typically distribute earnings among their stakeholders but often face criticism for potential conflicts of interest.

The project has garnered significant support with over 140 companies signing on, including high-profile players such as Visa, Mastercard, Coinbase, Ripple, OKX, and Bybit. This backing underscores the seriousness of the initiative and its potential to disrupt established stablecoin markets. The share price of Circle Internet Group, a major player in the space, dropped by over 16% following the announcement.

The stablecoin market is poised for substantial growth, with an estimated size of $312 billion as per DefiLlama data and projected to reach up to $4 trillion by 2030. The launch of OUSD comes under favorable US legislation that aims to regulate payment stablecoins, making it easier for companies to issue and accept digital assets.

This move holds significant implications for the broader cryptocurrency market. By providing a more lucrative alternative, OUSD could attract users away from existing stablecoins like Tether's USDT and Circle’s USDC. The challenge posed by this new entrant could lead to increased competition in the space, potentially driving innovation and improvements across the board.

Traders should closely monitor how OUSD performs as it launches later this year. Key factors to watch include its adoption rate among businesses and consumers, regulatory developments, and any changes in market dynamics that arise from increased fragmentation within stablecoin offerings.


Source: Cointelegraph. Summarized and rewritten by the Vexoda Newsroom. This is market news, not financial advice.

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CryptoRegulationcrypto industryStablecoins